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Your business’ social media is where a community is built. Followers visit your Instagram to get an inside look at your products, services and to get to know the people behind the company.

How do you decide what images you need to share?

Begin by choosing a color palette of five or so colors. Many businesses use presets (or filters) to give images the same look. I like to use objects that are the same color. Doing this will create a cohesive aesthetic that’s visually appealing.

Bra Off Feet Up hand-lettered by Little Gem Studio.

Your content should be engaging. Likes, comments, and interactions with your photos and videos will aid in building your brand and community. So how do you decide what types of images to share on your business Instagram?

Here is my list of 5 Images Every Entrepreneur Needs To Share On Social Media

  1. You!
    Your followers want to get to know the person behind the business. Step it up a notch and post professional portraits or pictures of you in your element — enjoying the outdoors, cooking, whatever that activity may be.#FridayIntroductions is a popular hashtag for small business owners introducing themselves to their followers. You can share fun facts about yourself and give your community a taste of your personality.

    When you’re relatable, your followers will connect with you instantly. When you continue showing up and offering genuine content, they’ll stay with you forever!

Jewelry handcrafted by Nature’s Twist in Seattle, Washington.
  1. Products or Work Samples
    Photos of your products will attract new customers! Whether you ice cookies, arrange flowers, take family portraits or restore old homes, your business has a visual element. Capture people and gain followers with the beauty and uniqueness of your work.

    Make sure you share a wide variety of your work to let your community in on the true scope of your skills and abilities.

Printable quote for sale on Etsy.
  1. Quotes
    Sharing quotes on your Instagram is so valuable because they are relatable! Find quotes that relate to your target audience and use an app like Canva to write them out in a font, style, and color that matches your aesthetic. A business that makes products aimed at parents, for example, can share comedic words of wisdom aimed at moms and dads, like “Feeling guilty about your kid watching too much TV? Just mute it and put the captions on. Boom. Now they’re reading!”

Bonus points: Use one of your own images in the background of the quote. That way, when people share it, your brand is more prominently tied to the photo.

Behind the scenes of a product shoot for Betty Belts.
  1. Behind the Scenes
    There’s something about going behind the scenes that makes your followers feel extra special. Seeing a short video of how your products are made, a step-by-step gallery of your creative process or a quick snap of your photo shoot setup will help people appreciate the hard work you put into your craft.

Think about the kind of behind the scenes images you enjoy seeing from other small businesses and emulate those images in your own unique way.

  1. User-Generated Content
    Invite your community of followers to share their own images that relate to your business, tagging your page and using a certain branded hashtag that you create. By involving them in your social media, they’ll know you truly care about them as a customer and invest in your brand.

You can also invite followers to share their content as part of a giveaway. People are more likely to share and get involved when the potential of a prize is involved!

Now that you know what images every entrepreneur needs to share, it’s time to hop on Instagram and start sharing! It’s always great to look at other brands you admire for inspiration. It’s important to share content frequently to keep your followers engaged.

Don’t forget to tag @JessicaGriffinPhoto in your best posts so I can see what you create!

If you’re interested in product photography services you can send me a message via my contact form.

April 1, 2019

5 Images Every Entrepreneur Needs To Share